In today’s digital age, where authenticity and genuine connections are highly valued, businesses need to find innovative ways to engage with their audience. BeReal is a social media app that challenges you to share your authentic self with your friends and followers. Unlike other platforms that let you post whenever and whatever you want, BeReal sends you a notification at a random time every day and gives you two minutes to snap a photo of yourself and your surroundings. No filters, no edits, no second thoughts.
Why should you use BeReal as a business?
Because it’s a great way to connect with your audience on a deeper level, show them behind-the-scenes of your work, and build trust and credibility. BeReal lets you showcase your personality, values, and story in a fun and engaging way. Plus, it’s a lot easier than creating polished and curated content for other platforms.
1. Behind-the-Scenes Sneak Peek:
Share exclusive behind-the-scenes footage of your business operations, product development, or office culture. Give your audience an authentic glimpse into your brand’s day-to-day activities, making them feel like insiders and creating a sense of transparency. For more info on creating engaging short videos check out this post.
2. Employee takeovers:
Allow your employees to take over your BeReal account for a day. Encourage them to share their experiences, showcase their work, and engage with the audience. This strategy humanizes your brand, highlights your talented team members, and strengthens the bond between your employees and customers.
3. Product sneak peeks:
Give your followers a glimpse of your upcoming products or features before they launch. This can help you create anticipation and excitement for your new offerings. You can also ask for feedback or suggestions from your followers to involve them in your product development process.
Participate in or create your own challenges on BeReal that relate to your brand or industry. For example, if you are a fitness brand, you can challenge your followers to do a certain exercise or activity and share their photo on BeReal. This can help you increase your brand awareness and engagement, as well as showcase your expertise and authority. Try handwriting the task on paper and taking a BeReal to ask your followers to participate.
5. Contests and giveaways:
Reward your loyal followers by hosting contests and giveaways on BeReal. You can ask them to do something simple, such as follow you, like your post, comment on your post etc. to enter the contest or giveaway. You can also ask them to share a photo of themselves using or wearing your products or services to increase the exposure of your brand.
These are just some of the creative post ideas for using BeReal as a business. Of course, you can also mix it up with some personal posts that show your hobbies, passions, opinions, or anything else that makes you unique. The key is to be yourself, be consistent, and be real. That’s how you’ll attract and retain loyal customers who love and trust you.