10 Tips for Creating Engaging Short Video Content

In today’s fast-paced digital world, short-form video content has emerged as one of the most popular and effective ways to grab people’s attention. With platforms like TikTok, Instagram Reels, and YouTube Shorts, creating engaging short video content has become easier than ever before. But with so much competition out there, how can you make your videos stand out? In this blog post, I’ll share 10 tips for creating engaging short video content that will help you capture your audience’s attention and keep them coming back for more.

  1. Keep it short and Sweet
    The first rule of creating engaging short video content is to keep it short and sweet. People have short attention spans, so try to keep your videos under 60 seconds. If you have a lot of information to share, break it up into smaller, bite-sized chunks.
  2. Start with a Hook
    To grab your audience’s attention right from the start, you need to start with a hook. This could be a catchy title, an intriguing question, or a surprising fact. Whatever it is, make sure it’s something that will make people want to keep watching.
  3. Use High-Quality Visuals
    When it comes to short video content, visuals are everything. Use high-quality visuals that are bright, colourful, and eye-catching. If you’re filming with a smartphone, make sure you use good lighting and stable camera movements.
  4. Add captions
    Not everyone watches videos with sound, so it’s important to add captions to your videos. This will make your content more accessible to people who are hearing impaired, as well as those who are watching in public places where they can’t use sound.
  5. Tell a Story
    People love stories, so try to tell a story with your video content. Whether it’s a personal story, a product story, or a customer success story, storytelling is a powerful tool for engaging your audience.
  6. Keep it Relevant
    Make sure your video content is relevant to your audience’s interests. Use hashtags and keywords to target specific audiences and topics, and stay up to date with the latest trends and news in your industry.
  7. Show Your Personality
    Don’t be afraid to show your personality in your videos. People want to connect with real people, so let your personality shine through. Whether you’re funny, serious, or quirky, be yourself and have fun with it.
  8. Use music
    Music can add emotion and energy to your videos, so don’t be afraid to use it. Just make sure you have the rights to the music you’re using, or use royalty-free music from platforms like YouTube Audio Library or BenSound.
  9. Add a Call to Action
    Always include a call to action in your video content. This could be a link to your website, a request to follow you on social media, or an invitation to join your email list. Make it clear and compelling, so people know what to do next.
  10. Test and Optimise
    Finally, always be testing and optimising your video content. Use analytics tools to track engagement and conversion rates, and use this data to make improvements and adjustments to your content over time.


Creating engaging short video content takes time and effort, but it’s well worth it. By following these 10 tips, you can create videos that capture your audience’s attention, tell a story, and drive results. So, start experimenting with these tips, and see what works best for your brand. For some examples of some short videos I have made for web use check out my videos page.


  1. […] Video Content: Video content is one of the most engaging and effective forms of content marketing, as it can capture the user’s attention, convey emotions, and deliver information in a concise and entertaining way. Video content can also boost SEO performance, as it can increase dwell time, generate backlinks, and drive social shares. To optimise for video content, digital marketers should create high-quality videos that are relevant to their target audience, use catchy titles and thumbnails, and optimise their video descriptions and tags. Learn more about creating engaging short videos here. […]

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